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Here are some of the most interesting digital marketing stats we've seen this week.
Stats include mobile email, Aussies' shopping online, eBay search data, email segmentation, the state of the PR job market, and digital revenue growth among online publishers.
For more digital marketing stats, check out our Internet Statistics Compendium.
Every content product promotes itself through previews, and this is most evident in the movie industry.
This weekend Tolkien fans were joined by a legion of trekkies in IMAX cinemas, as record breaking numbers flocked to special screenings of The Hobbit that featured an exclusive preview of the new Star Trek film.
Nine minutes of footage from upcoming sci-fi blockbuster Star Trek: Into Darkness appeared before The Lord of the Rings prequel, using the opportunity to entice a targeted audience of fantasy film fanatics with a taste of the content of a film which won’t be released until May 2013.
If you're an online publisher in the tech space, you probably have reason to envy Gawker Media. After all, one of its properties, popular tech gadget blog Gizmodo, recently broke what Gawker Media owner Nick Denton himself has billed "pretty much the biggest tech scoop ever."
That scoop, of course, is the 'lost' next-generation iPhone. As the story goes, Denton purchased it for $5,000 from the man who found it in a bar after an Apple employee left it behind.
Being a small publisher isn't always so glamorous. One of the most difficult aspects of being one: selling ads.
Like it or not, size matters to online media buyers. That means that many small publishers with great content and quality audiences don't get the attention they deserve and have to rely on ad networks and exchanges to sell their ad inventory.
There are a lot of reasons that CPM advertising can suck. In a post on TechCrunch this weekend, Shelby Bonnie, the co-founder and former CEO of CNET discusses many of them.
Because of CPM's many faults, he makes the argument that online publishers and advertiser simply need to "kill the CPM". In other words, go cold turkey on selling ads on a CPM basis. What to replace it with? We'll figure that out later.
For online publishers dependent on advertising, few things are as important as pageviews because more pageviews tends to equal more dollars. There's nothing inherently wrong with attempting to boost these numbers; it's to be expected.
But not all pageviews are generated equally. There are a number of swinish techniques online publishers use to inflate the number of views.
AdSense publishers received some potentially good news the other day: Google is opening up AdSense to third party ad networks.
The move, which will enable these ad networks to compete with AdWords advertisers for available AdSense inventory, is clearly designed to boost Google's revenue from the AdSense program.
Google believes that "more competition [will translate] into better ads and increased revenue in the long run". Because Google shares revenue with AdSense publishers, any gains seen by Google should also benefit publishers.
Online publishers: what would you do to boost your ad revenue? What would you do to prevent your existing advertisers from walking away?
It appears that self-censorship in various forms could be a means of accomplishing both.
Times are tough and that's especially true for big media companies, including publishers like newspapers.
Advertisers are cutting back and that means that all online publishers are competing for a piece of a smaller pie. While traffic figures aren't the be all and end all of ad sales, traffic does matter.