Posts tagged with Online Reputation Management

What makes a good community manager?

The explosion of social has been tremendous. Facebook is closing in on one billion active users, while Twitter approaches 200m, not to mention fast-emerging platforms like Google+, Instagram and Pinterest.

Social networking is the most popular online activity making up 19% of all online time, or nearly one of every five minutes, up from only 6% in 2007.

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Why brands should consider outsourcing their community management

Community management and whether or not it should be outsourced to agencies has been a point of discussion ever since brands started dipping their toes in the social media pool. 

We expect this debate to continue as the social channels mature, but here are three reasons why this role in the marketing mix sits better outside of the organisation.

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BP buys oil spill PPC ads: Nice idea, poor execution

BP is buying Google PPC ads as part of its online reputation management plan - it's obviously desperate to cap the gallons of bad publicity that are pumping out into the news ocean.

It's a nice idea, but it seems to have been executed with an automaton with no idea about tone ...

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Does the government get online marketing?

The government is not having the best of weeks, what with all the Hobnobs, moats and dog food controversy, so I decided to give our not-so-esteemed leaders a break and concentrate on what they can sometimes get just right: using the web to communicate with citizens.

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