Posts tagged with Online Reputation

Monitoring your online reputation around the world

There’s no doubt that a company’s reputation is one of its greatest assets.

A recent survey from Weber Shandwick found that 70% of consumers wouldn’t buy a product if they didn’t like the brand.

But in today’s world, where there's nowhere-to-hide, it can be harder than ever to control what people are saying about your company.

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Daily deals: hazardous to your online reputation?

For many merchants owners, daily deals services are very attractive. Their promise: lots of customers coming through the doors in a short period of time. And no up-front fees to boot.

The appeal of the daily deal has driven the growth of some of the fastest growing companies ever.

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Why your customer service team should be your biggest investment

Online and offline good customer service is absolutely vital for a successful business.

So why is it that most customer service teams are among the lowest paid in a business and receive the smallest level of training?

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AbuseRank: reputation monitoring takes centre stage in SEO

I've just picked up the latest improvement to Google's algorithm and thought 'oh dear!'. Online reputation monitoring just took centre stage in SEO once again.

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Five of my favourite Twitter fails

I love Twitter; I love the way it allows news, opinions and political unrest to zip around the world in a matter of minutes.
 
When that aeroplane successfully landed in the Hudson, the very first mention of it online came not through a major news provider but through Janis Krums twittering. He said: "There's a plane in the Hudson. I'm on the ferry going to pick up the people. Crazy."
 
Crazy indeed. However, whatever Twitter's potential for spreading news and views fast, it is undeniably equally good at spreading bitching, scandal and rumour.

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