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The journey to the Buy Box on the Amazon marketplace can feel like an excursion for hidden treasure in the Amazon jungle.
It's like you're wandering around, holding a map with no clear trail and a compass that doesn't really work.
The key to price optimization doesn't lie in retailers' speed of price changes, it lies in the accuracy and calculation.
Over the past couple of years, speed has been the name of the game in the retail industry.
Amazon has become synonymous with great deals.
Retailers using the marketplace have spoken out about drastic undercutting from Amazon as a retailer, especially because they reprice with such high frequency (changing the price of the bible 100 times in five years).
But what's Amazon’s actual strategy when it comes to pricing?
Ecommerce is becoming the fuel that powers the retail industry.
The US Department of Commerce actually attributed most of the retail industry's growth to ecommerce, saying that it was the driving force when automobile and gas purchases weren't factored into the equation.
The process of acquiring a consumer and turning them into a customer consists of three main parts: grabbing their attention, selling your product and experience to them, and getting them to return to your store.
Each of these parts have different requirements for success, but retaining the customer might be the most complex.
Ecommerce giants like Amazon are becoming stronger, and ecommerce as a whole is experiencing growth at an unprecedented level.
However, there's one statistic that is slightly disconcerting for many retailers.
Of all the buzzwords in the ecommerce industry, there is one that has created plenty of confusion among consumers and retailers alike: omnichannel commerce.
The name looks funny, and what's the difference between omnichannel and multichannel anyway?
We live in a time when it’s easier than ever to set up a fully working shop, albeit a virtual ecommerce one.
One of the things that makes it so easy is the fact that, unlike in the past, you don’t actually need to own or store any stock in order to start selling to customers.
How is that possible? One of the most popular ways is through dropshipping.
As ecommerce sites become richer experiences designed to showcase products to their fullest, imagery is getting bigger and crisper.
A small product shot was once par for the course and is now underwhelming compared to those retailers at the forefront of ecommerce.
In our continuing look at web design trends for 2016 and beyond, I thought I'd showcase 10 ecommerce websites that use big and beautiful photography.
William Faulkner once wrote, "Always dream and shoot higher than you know you can do. Do not bother just to be better than your contemporaries or predecessors. Try to be better than yourself."
Growing content with yourself or your business is incredibly dangerous.
Imagine for a minute that the year is 1849.
A new resource has been discovered in the rolling hills of California, and some say it can make you rich.
Do you pack your bags and head west? Or do you pass on the opportunity and focus on your livelihood at home?
Pricing hacks are small tactics that can make big impacts on your ecommerce sales.
If you're a retailer, the idea of trying something new might warrant a bit of caution moving forward.