As a Brit, it’s never been easier to get into Europe. The travel options alone are numerous: a cheap and cheerful flight, a choppy ferry journey from Dover to Calais, or a lazy train journey from St Pancras to Gare De Nord.
But what about retail and more specifically ecommerce? The European ecommerce industry is booming and three countries lead ahead of the EU pack.
The UK is worth an impressive €96bn with Germany on €50bn and France €45 bn, totalling €191bn which represents 61% of the European ecommerce market.
If you’re a retailer launching into the European market, how easy is it to tap into the continental customer base over the channel?
This week we’ve got some really juicy stats from Tesco, John Lewis’ Bear and Hare, Facebook and other more prosaic but useful numbers on mobile and retail.
Get stuck in and please send through any interesting titbits that may be worthy of inclusion next week.
For more stats, check out Econsultancy's Internet Statistics Compendium.
Despite the fact that social ad spend is expected to double by 2016 and analysts are increasingly bullish on native social ads, search continues to be the go-to channel for advertisers looking to drive ROI.
The record-breaking holiday shopping season is making that abundantly apparent. While sales driven by social referrals have thus far been miniscule, early analysis of Black Friday sales data by search and analytics consulting firm NetElixer finds that search ads are killing it.
This useful infographic looks at the reasons why customers will use one of your competitors instead, and the signs to look for in when testing and analysing.
According to Maxymiser, you should be looking at homepage bounce rates, cart abandonment, low AOVs and more...
(Click on the image for a larger version).
Here's a round up of some of the best infographics we've seen this week.
Stats include the decline and fall of Yahoo, viral video, shoppers' views on personalisation, and why reviews matter to local businesses.
Digital and multichannel retailers were able to lure consumers into spending record amounts online this year despite a difficult economic landscape.
But there's more good news for online retailers: according to a survey conducted by Baynote, consumers were pretty darn happy with their online holiday shopping experiences.
There's a lot of talk about multichannel retail at the moment, and on the surface, most of the largest retailers in the U.S. seem to 'get it'.
But that might not be the case according to Gartner's newly released Multichannel Forecast for the US and the UK report. In fact, providing a seamless, consistent multichannel experience "business as usual" has retailers in the US "struggling" it says.
As of mid-December 2011, six of the largest online spending days ever in the United States had been seen during the holiday shopping season.
So it's not surprising that the holiday shopping season of November and December of last year proved to be the biggest ever.
According to comScore, the total haul for online retailers was a whopping $37.2bn, up 15% from the prior year.
Online and multichannel retailers pulled out their big guns in an effort to entice shoppers to open their wallets this holiday shopping season.
Early sales and heavy discounts figured prominently in their strategies, leading some to wonder whether they'd do too much, too early, leading to a drop-off in sales as the season progressed.
We quickly learned that the strong start sparked by Thanksgiving Day sales didn't apear to have a negative impact on Black Friday, and a strong Black Friday didn't stop consumers from spending on Cyber Monday.
But how are things going now?
Would a Thanksgiving and Black Friday push that saw retailers pushing online deals as hard as they were pushing offline deals have a negative impact on Cyber Monday?
Some retail industry observers argued that retailers eager to make Black Friday a multichannel event might simply shift purchases that would have come on Cyber Monday.
Holiday shoppers sprinted to snatch up bargains last week, so were the cautious observers right?