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Two of the year's biggest shopping days took place last week.
Here are the Thanksgiving and Black Friday sales stats you need to know.
Every retailer's conversion rates could use a little push. The only question is how they can attain and surpass their desired conversion rates.
Many retailers resort to temporary ideas like discounts or free shipping to draw customers into their store, but the reality is that while these are useful to increase sales, they aren't sustainable strategies.
What began as an in-joke between Chinese university students about their lack of significant others has evolved into the world’s biggest online shopping day.
Alibaba’s 11:11 Global Shopping Festival is an annual event held on 11 November, otherwise known as Singles Day, originally launched by the retailer to raise awareness of ecommerce in China.
Retailers often go to great lengths to ensure the consumer's path to purchase on their site is laid with gold bricks and pleasant surprises.
Unfortunately, many allocate too many resources to the path and a meager amount to the destination.
If you're new to the ecommerce industry, I'll let you in on a “little” secret. There's an 800 pound gorilla in the room that is nearly impossible to take down.
Its name is Amazon, and it's the largest online retailer in the western hemisphere.
The ecommerce landscape is a competitive one. To guarantee success online, retailers can get help from various resources that will improve their presence.
This help usually comes from third party add-ons that specialize in different aspects of an ecommerce business.
Many critics believe Black Friday won't be as big as past years. That doesn't have to be the case.
'Everyday low prices' was a successful strategy for Walmart, but how does it fare today?
Many retailers resort to sales and discounts to boost sales.
However, smarter retailers have demonstrated there's more to it than that.
The Amazon marketplace has become necessary for ecommerce success.
Fishing in open water can yield positive results, but they can often be few and far between. Ample swimming space and other fishermen can make it hard to attract fish to your line, leaving you with little success.
Imagine having a personal helper by your side when you shop.
With the smartwatch's rise in popularity, this can now be possible.
As an idea, multichannel retail has gained plenty of traction in the online retail space.
It’s a catchy phrase, fits 21st century ideas, and allows retailers to seamlessly interact with their consumers.