What matters more for online retailers: display advertising or search? It's likely not an either or answer, but it's a question that has been the subject of an ongoing debate in our comments section this week.
I wrote this post after reading an AdAge article that implied search only accounted for 10% of traffic sent to online retail sites. Abby Klaasen wrote:
"Nielsen found the majority of retailers' web traffic (61%, on average)
comes from people going directly to a retail site -- consumers typing,
say, Amazon.com into a browser address bar."
The idea that only 10% of traffic would be driven by search was new to me, and we asked our readers to weigh in with their own experiences. Many were surprised and confused by Nielsen's numbers (and there is a ton of information in those comments for anyone interested in the subject).
I spoke with Kenneth Cassar, Nielsen's VP of industry insights, to get some clarification. And as always, it turns out that context is key with these numbers.
Having gathered together some recent mobile internet stats in a post last week, I've found some stats on online retail from the past month or so.
Here is a selection of recent e-commerce related statistics, along with a few thrown in from our most recent Internet Statistics Compendium...
In the world of brick and mortar retail, if you had to list one key to success, it'd probably be the good old "location, location, location".
Online, where anyone can set up shop, location works a bit differently. Some swear that a highly-generic domain name is the equivalent of a retail space on Fifth Avenue. Others strive to make sure they're visible to consumers through organic and paid search.
Ecommerce is one of the most mature markets online but that doesn't mean that it isn't a dynamic and fast-paced market in which participants need move quick to stay ahead of the curve.
Here are 15 enlightening presentations that can help you do just that.
Down to one square of TP? Is the dog out of kibble, the soap in the bathroom down to a sliver, and you can't find an envelope to mail that letter or a bandage for your blister? Don't blame Alice if you can't think, plan or shop ahead.
Alice.com launched today in beta. The new commerce site sells "household essentials," those necessary staples such as soap and shampoo, tissues and detergent, pet food and aluminum foil...and doesn't charge a shipping fee. Instead, they rely on customer loyalty -- the fact that consumers need to keep buying all this stuff
2008 was the year of the voucher code, however 2009 is starting to look like the year of looking after yourself and your property.
Kelkoo has seen a large increase in searches for home related items such as consumer electronics, household appliances, and garden products.
Do online retailers have a better chance of beating the global recession than their bricks-and-mortar counterparts?
It's no secret that consumers are cutting back big time. Frugality is the new chic. Tight budgets and high fuel prices are leading to an increase in cocooning that can't be wholly attributed to bitter winter weather. Even New York City is reporting subway ridership has scaled back to levels not seen since the 1950s, as workers lose jobs and shoppers don't leave home to shop.
Hard to find bright spots in such scenarios, but grim economic times could bode better for online retailers than their beleaguered meatspace counterparts. A recent Penn, Schoen & Berland Associates survey finds 26 percent of consumers saying
they'll shop more online if their personal financial situation
worsens in the coming year.
These so-called "recession shoppers" aren't just buying online to save shoe leather and tire treads. They're hunting for rock-bottom prices, deep discounts and solid deals.
Most of all, recession shoppers love coupons.
Econsultancy's E-commerce RFP (Request for Proposal) was published to help companies figure out their online retail needs before engaging agencies and e-commerce platform suppliers. The more you figure this stuff out, the less pain in the long run.
As part of the RFP we tackled end-user functionality. By this we mean the experience consumers can expect to have when they shop online. And how will you deal with the issues that tend to arise from time to time?
I have reproduced the 31 questions that you need to ask yourself, your boss, and your team, to help you work out a model for success online...
59% of the 100 leading retailers currently have a fan page on Facebook, according to a study by interactive marketing agency Rosetta.
Originally conducted last April and updated in
September, the study found 29 of the retailers surveyed added Facebook pages
during that four month interim. And we're talking top brands in this consort: Best Buy, Toys "R" Us,
Kohl's, and Wal-Mart being just a few examples.
Now it's a few weeks after Christmas, a few more stats on sales figures over the festive period have been released.
Due to the consumer downturn many retailers have reported a fall in like-for-like sales, but online retail has continued to grow this Christmas, though this is not necessarily enough to compensate for poor high street sales. Here's a round-up of some of the most recent e-commerce stats.