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Posts tagged with Online Retail

Three lessons all retailers can learn from Amazon

Amazon is one of the largest companies in the world and retailers can certainly learn a thing or two from the ecommerce giant.

Every once in a while, a company completely changes the way businesses and consumers think. Ford changed the way we look at cars, Apple changed the way we look at computers and Amazon changed the way we shop. 


Test until your price is the best

Small price changes can yield short term gains. Price testing can make them long term.

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Let data be the fuel to boost conversion rates

Most retailers already have the secret to higher conversion rates: data.


When should you give away something for free?

Giving away products for free is far from sustainable, but then again there's a time and a place for everything.


Three ways retailers can raise prices without losing customers

When retailers increase their prices, they run the risk of losing customers. But it doesn't have to be that way.


Three brands that prove the relationship between pricing and positioning

The way retailers choose to position their brand often justifies different price points.

These three brands are proof of that.


The lowest price doesn’t mean the price is right

Many retailers make the mistake of making their prices the biggest point of differentiation.

Here's how they can change that.

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How online retail can catch up to brick and mortar

Ecommerce has been making its mark the past couple of years, but is still only a fraction of the overall retail industry.

Online retailers and ecommerce professionals have been eagerly speculating that online retail will soon overtake brick and mortar stores in terms of popularity and sales.

Despite optimistic holiday numbers, research has indicated that these speculations are simply not true.


15 quotes that define the state of the ecommerce industry

The world of ecommerce has come a long way the past couple of years.

We’ve assembled these quotations from various thought leaders and beyond to summarize tactics that have changed the way customers and businesses alike interact in the industry.


Why sales & discounts hurt your ecommerce brand

With another holiday shopping season (and post-holiday clearance) in the rearview mirror, online retailers are taking down the sales signs and getting back to business as usual.

Although business may become out of the ordinary for some, that sales spike can shoot as high as Mount Everest and can fall like a rookie snowboarding down it.


There’s no such thing as one right price in retail

We live in a constantly changing market, why should your prices be static?

That title’s kind of a big statement, but it’s true. Customers face an array of prices for identical items from store to store. But why?

Well, some stores are trying to beat competitors’ prices, and others are raising prices based on an increase in demand.


A rumble in the jungle: Amazon vs Alibaba

Alibaba's recent IPO is impressive. How will its expansion into the American market affect Amazon?

Like the river it’s named after, Amazon is one of the largest of its kind.

In North America, Amazon sells more online than its next 12 competitors combined. It has become one of the most recognizable brands in the world, and is a leader in the online shopping industry.

However, it has recently met its match, and its name is Alibaba.