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Posts tagged with Online Retail

Retail tech trends for the 2014 holiday season

Halloween is over, and you know what that means: Christmas carols, decorations, and holiday sales are now fair game.

Sorry grinches, but shoppers and businesses are starting to get ready for the holiday season earlier and earlier, and there’s nothing that can be done about it.

One thing that is in your control, however, is preparing for it. 2014 is expected to be the biggest holiday shopping season in years, so how can you get ready for it?


How Nike’s merchandising strategy can help retailers of all types

Most people enter the retailing business because of their love and knowledge of a particular product, or their notice of a gap in the value chain for that project.

A love of sports and fitness led to the creation of one of the largest companies in the world: Nike. But the climb to the top wasn't easy, for Nike's unique sneaker offerings was once a niche market.

Luckily, its merchandising abilities allowed it to become what it is today.


PayPal and eBay split up. Now what?

In case you haven’t heard, online giants eBay and PayPal decided to part ways and become independent companies.

eBay will become eBay Marketplace, and PayPal will simply exist without eBay’s affiliation. The news comes as no surprise to many, since the ecommerce world has witnessed new, intimidating entrants such as Twitter and Facebook over the past few months.

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Why variety is the spice of online retail

More than 10m iPhone 6 devices were sold during the opening weekend. This is record breaking, even for an ecommerce giant like Apple.

Carrying a wide assortment of products and knowing your competitors’ inventory can keep you from falling behind in the ecommerce industry. 

With numerous retailers carrying millions of items, it is almost too large to wrap your head around.


Mobile commerce: How to target customers and beat the competition

Since 2010, mobile’s share of ecommerce traffic has grown from 3.5% to 36.9% with mobile revenue rising from $2bn to $42bn.

Knowing where, and how, to get customers to embrace this growth will separate your online store from the rest of the pack.

As an online retailer, you know it would be foolish to ignore mobile, but knowing where to start can be tricky.


Five ways ecommerce sites can boost profits

Profit margins determine whether businesses sink or swim and this is especially true in the hypercompetitive ecommerce industry.

So what can retailers do to improve profit margins?


Six tactics for reducing cart abandonment rates

Online retail is rapidly expanding and is expected to become a $1.5 trillion industry this year.

Cart abandonment is cutting into profits for retailers, as 68% of carts are left behind before the purchase is complete. 

While retailers can do little about some of the motives, they can ensure that the abandonment rates are kept to a minimum. 

Here's how... 


European ecommerce: down the chunnel and into the funnel

As a Brit, it’s never been easier to get into Europe. The travel options alone are numerous: a cheap and cheerful flight, a choppy ferry journey from Dover to Calais, or a lazy train journey from St Pancras to Gare De Nord. 

But what about retail and more specifically ecommerce? The European ecommerce industry is booming and three countries lead ahead of the EU pack.

The UK is worth an impressive €96bn with Germany on €50bn and France €45 bn, totalling €191bn which represents 61% of the European ecommerce market. 

If you’re a retailer launching into the European market, how easy is it to tap into the continental customer base over the channel?  

content marketing tactics - a breakdown of what brands produce

10 interesting internet marketing stats we’ve seen this week

This week we’ve got some really juicy stats from Tesco, John Lewis’ Bear and Hare, Facebook and other more prosaic but useful numbers on mobile and retail.

Get stuck in and please send through any interesting titbits that may be worthy of inclusion next week.

For more internet marketing statistics, check out Econsultancy's Internet Statistics Compendium.


Revenue from paid search grows 31% on Black Friday: report

Despite the fact that social ad spend is expected to double by 2016 and analysts are increasingly bullish on native social ads, search continues to be the go-to channel for advertisers looking to drive ROI.

The record-breaking holiday shopping season is making that abundantly apparent. While sales driven by social referrals have thus far been miniscule, early analysis of Black Friday sales data by search and analytics consulting firm NetElixer finds that search ads are killing it.

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Are your online customers cheating on you? (Infographic)

This useful infographic looks at the reasons why customers will use one of your competitors instead, and the signs to look for in when testing and analysing. 

According to Maxymiser, you should be looking at homepage bounce rates, cart abandonment, low AOVs and more...  

(Click on the image for a larger version). 


This week's top six infographics

Here's a round up of some of the best infographics we've seen this week. 

Stats include the decline and fall of Yahoo, viral video, shoppers' views on personalisation, and why reviews matter to local businesses.