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Posts tagged with Online Retailing

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Small business ecommerce: a beginner’s guide to supplier selection

This post is designed for those small businesses that aren't yet selling online and are getting ready to start.

I won't pretend this piece is for those with lots of experience online. It's more a starting point to steady the nerves for those that are bamboozled by how complex supplier selection can seem.

Although many ecommerce ventures are small scale, and indeed many choose to stick with online marketplaces instead of going it alone, this doesn't mean the effort involved is small.

Even once a successful ecommerce website build is complete, your small business will rapidly find it has the need for extra resource to keep the beast purring.

3 comments

Facebook Exchange: a new dog doing old retargeting tricks

The social network launched Facebook Exchange to combat investor scepticism of its ability to monetise on its users through advertising.

Early results suggest that the hailed value of user data has been sidetracked by a well-known advertiser darling: retargeting.

6 comments