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Black Friday is less than half a week away, which means it’s almost time to forget about the woes of the world for one day and get lost in some good-old-fashioned consumerist escapism.
In light of this being the UK’s biggest 24 hours for ecommerce and what with us being a digital marketing blog, we thought we’d better bring you some of the best Black Friday stats we’ve seen so far.
Online retail sales are predicted to reach £52.25bn in the UK this year, a 16.2% increase on 2014 when the total stood at £44.97bn.
This equates to 15.2% of all retail sales in the UK and means that on average UK consumers will spend £1,174 online in 2015, which would make us the most frequent online shoppers in Europe.
Russia is currently in the spotlight, preparing to host the Winter Olympics, with all the associated negative press for its government.
But whatever the irregularities of Vladimir Putin, Russia has the third highest economic growth rate in the world.
Although online sales in Russia account for just 2% retail sales, this is estimated to rise to 5%, or $46bn, by 2015 according to Morgan Stanley.
And Russian internet users are in thrall to overseas brands. In 2013 the top 25 brands searched for on Yandex, the top Russian search engine with 61% share, were all overseas fashion brands.
So what are international ecommerce outlets waiting for? Shouldn’t everyone be importing into Russia?
One new hurdle to expansion into Russia is increased complexity in shipping since new import laws were implemented in December 2013.
What do you need to know about Russia, who’s already taking advantage and how can you follow suit? This post and our Russia Digital Market Landscape report can help.
PR and marketing are the most common reasons that UK businesses use social media, according to statistics released by the ONS.
The new Ecommerce and ICT Activity Report, which includes annual data from 2012, also shows that website sales totalled £164bn, representing 6% of total UK business turnover in 2012.
Looking at the use of social, the data shows that a third of companies (33%) that use social do so to develop the business’ image or to market products.
A further 23% use social to respond to customer opinions, reviews or questions, while 12% use it to involve customers in the development or innovation of goods or services.
Mobile devices now account for all online sales growth as the amount of sales through desktop computers has plateaued, according to a new report.
Though total online retail has averaged around 15% growth since Q1 2011 figures excluding mobile have actually seen a steady decline before flat-lining in Q2 2013.
This is the first time that IMRG and Capgemini have reported separate statistics for mobile sales, with the data also showing that 23% of all online retail sales in Q2 2013 came from mobile devices.
Last week New Look announced a 79% increase in online sales in the three months leading up to June.
Ecommerce currently accounts for 10% of New Look's overall revenue, but that figure could well increase if online sales continue to show such strong growth.
The increase in online sales is attributed to a number of factors, including a revamped website, upgrades to its iPhone app and an expanded click-and-collect service.
Such a massive boost in sales is obviously worth investigating, so here's a roundup of some of the factors that New Look gets right on its desktop and mobile platforms. And I've also flagged up a few areas that could potentially be improved on.
Here it is ladies and gentlemen, this week’s very finest digital marketing infographic.
This time it’s a stat fest from Invesp looking at US online retail sales data and trends but with a few global stats thrown in for good measure.
It shows that global ecommerce trends topped $1 trillion for the first time in 2012, with the Asia-Pacific region estimated to make up a third of worldwide online sales this year.
This is predicted to grow to almost 40% by 2016, while North America’s share of online sales will drop from 31.5% to 28.2%.
Whisbi helps companies such as Movistar, Vodafone, Citibank and American Express increase their online revenues by bringing live video and telephony into the sales cycle.
Though it has considerable investment, and have been on the market for some time, a Start Me Up profile was due on account of its particular focus!
Here are some of the most interesting digital marketing stats we've seen this week.
Stats include consumer confidence in mobile commerce, mobile use in Australia, Instagram, online sales in February and luxury brand mobile apps.
For more digital marketing stats, check out our Internet Statistics Compendium.
Parts of the search engine optimisation work e-commerce sites undertake require a certain level of technical understanding which is where SEO consultants can shine. Other parts need some common sense and an eye for detail.
Here are five SEO mistakes e-commerce sites make, so that you don't have to make them...