Posts tagged with Online Travel

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10 interesting digital marketing stats we've seen this week

Here is a selection of some of the finest digital marketing stats we’ve seen this week.

It includes the online travel sector, digital in Southeast Asia, email marketing, Pinterest, real-time video, and conversion rates from across the UK.

And for more of the same, download Econsultancy’s Internet Marketing Statistics Compendium...

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13 predictable user experience problems on travel websites

It is a curious irony that you end up needing a holiday after trying to book a holiday online. 

I still feel that travel is an area that is lagging behind, when it comes to ecommerce and the user experience (which often leaves a lot to be desired). These sites need to work so much harder than their retail counterparts, for all kinds of reasons. 

Booking a holiday is a leap of faith if you're visiting somewhere for the first time, and the pre-customer experience is absolutely vital. Attention to detail is paramount.

But every year it's the same: I brace myself before spending countless hours researching possible destinations, knowing fine well that I'm going to encounter all manner of frustration during the process.

Here are 13 UX issues that I've come across over the weekend, while trying to a) find a hotel / villa, and b) hand over a not inconsiderable sum of money in return for c) a fantastic experience. Many of them are easy to fix. Some may seem trivial, but putting any doubt in the mind of the prospective buyer is a dangerous move.

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Will Wikivoyage shake up online travel?

Wikipedia is one of the world's most popular websites and, in the eyes of some, was largely responsible for the demise of Encyclopaedia Britannica.

The good news for publishers: the market for encyclopedias is relatively small, so Wikipedia's popularity has had a relatively limited commercial impact.

The bad news for players in the travel space: the Wikimedia Foundation's entry into online travel may have broader commercial implications.

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What could Google‘s acquisition of ITA Software mean for travel companies?

Last week, Google announced that they had been given the go ahead by the American Justice Department to buy specialist travel technology company ITA Software.

There has been some speculation as to the impact that this will have on the online travel industry and also Google’s motives behind the $700 million deal. What has not yet been addressed is how this could actually impact travel websites.

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P&O comes top of travel website usability study

Cross-channel ferry operator P&O is one of the most usable travel websites in the UK, according to a study of 18 leading sites, while the wooden spoon goes to Eurotunnel.

The eDigital Research Travel Benchmark report (registration required) surveyed mystery shoppers to provide ratings for first impressions, search, the booking process, and customer service.

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Travelocity unveils new homepage

Travel search engine Travelocity has redesigned the homepage on the .com version of the site, aiming to provide more inspiration for users with more deal and offers.

According to Travelocity, the aim was to achieve a balance between a simple page design and providing ideas for customers who may arrive at the site without a fixed destination in mind. I've been talking a look at the redesign...

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Site review: thomascook.com

Travel operator Thomas Cook introduced a number of improvements before Christmas, including an improved holiday search function, and the addition of more multimedia content.

Since I had written a post last year listing ten different problems with the Thomas Cook website which were affecting the user experience, it seems only fair to give credit for some of the improvements that have been made since then.

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