Posts tagged with Online Video Advertising

How to make video advertising that delivers

As video ad consumption soars, so do marketers' video budgets.

There are more than 785m visits to online video websites in the UK each month. Spending on online video advertising in the UK hit 109m in 2011, more than double the previous year.

And the mind-blowing numbers keep coming – comScore’s May estimates for U.S. video views topped 10 billion for the very first time.

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Online video is more than just views and clicks

There’s a bit of a culture clash when it comes to online video advertising. The traditionally creativity-driven TV advertising industry seems tempered by the conservatism derived from the click-through culture of the online advertising industry.

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Are web users ready for the :30 spot?

tv commercial

A new company wants to bring a not-so-innovative format to online advertising:a "deliberately interruptive" :30 ad spot -- just like the ones you get on your TV.

ShortTail Media plans to beta test its Digital 30 (D30) ad this summer, a full-screen interstitial that will run :30 and :15 second spots.

Mediaweek reports David Payne, former head of CNN.com, founded ShortTail and has been busy meeting with top-tier publishers to convince them to sign on for tests. Reuters has reportedly committed,  while MSNBC.com and Weather.com are giving the proposal some serious thought.

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Era of branded video entertainment dawns

If 2008 was the year when everything was coming up ad networks, 2009 may well be the year of branded video entertainment.

Interactive channels are rapidly closing the purchase influence gap between TV and Web-based forms of advertising and marketing, while meanwhile the small screen is assuming more or less equal precendence with the boob tube. (Just consider the number of people who wached the inauguration of Barack Obama online this week.)

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