Posts tagged with #Online Reviews

How to deal with fake online reviews

Online reviews are worthless, some would have us believe, because of the level of fake postings.

However, with the right safeguards in place, fake reviews can be contained and dealt with. 

Here's why fake online reviews are becoming an exercise in futility for companies who want to game the system.


What to do when consumer reviews turn ugly..

While online reviews are a positive thing for businesses today, there can be some downsides.

Discover how to deal with these and turn them into a positive for your company.


Your guide to competing in the age of social proof

In the world of social media, social networking and instant access to information, people have become more talkative than ever.

So it comes as no surprise that when making a decision online, consumers look to the readily accessible experiences of others and have done so since the dawn of the internet.

With 70% of people trusting consumer opinions posted online, it is essential that any ecommerce business keeps up with the demand for social proof, allowing other consumers to read and hear about other people’s experiences with a given product or service.

To get the best conversion rates and beat the competition, your business must prove to potential buyers that people like your product.

Here’s how to bring consumers and companies together.