Posts tagged with Ooyala

The majority of video watched online is now long form content

The amount of long form content viewed on connected TVs and gaming consoles increased to nearly 90% in Q1 2012 compared to 57% Q4 2011, according to a report from Ooyala.

Across all connected devices, long form content (any video longer than ten minutes) now accounts for more than half the total time spent watching video online.

Mobile video showed huge growth last quarter, with the overall share of time watched on smartphones increasing by 41% to 29% overall.

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Video plays on tablet, mobile and connected TV doubled in Q4

Video plays on tablets, mobile devices and connected TVs nearly doubled in Q4 2011 compared to Q4 2010, according to digital video analyst Ooyala.

Google TV also registered impressive growth, achieving a 91% increase in video plays from Q3.

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