Posts tagged with Open Rates

Three things email marketing leaders do regularly [APAC case studies]

Email marketing is still one of the most popular ways brands communicate with and provide value to their customers. 

Here are three things that leading brands in Asia-Pacific do with their email marketing, with case studies to prove it.

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Email marketing: what makes people unsubscribe?

The start of the New Year always sees a raft of unsubscribes terrorize email marketers around the globe, as users attempt to clear the slate for the year ahead.

But what kinds of emails avoid the annual cull? 

Email app ‘Unroll.me’ recently published a revealing list of popular unsubscribes from 2013. Let’s see which emails are worth having and who’s just spamming...

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27% of emails are opened on mobile devices: stats

Further proof of the importance of mobile for email marketers is provided by new stats showing that more than a quarter of emails are opened on phones and tablets.

Knotice conducted a study of 974m emails sent in the second half of 2011, and found that mobile open rates had grown from 20.24% in the first half of the year to 27.39% in the second.

The research also provides a useful breakdown of open rates between tablets and mobiles.

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Email marketing stats round up

Here's a selection of recent email related stats, taken from a range of source, including Econsultancy's Email Statistics document, which forms part of the Internet Statistics Compendium, and other reports...

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What you can learn from the success of spam email

When discussing spam emails, there's an inconvenient truth that often gets ignored: email spam is still so prevalent because it works.

Yes, those horrible emails ridden with poor grammar and spelling errors, pitching everything from get rich quick schemes to 'performance enhancing drugs', are effective sales tools for the product peddlers behind them.

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Email Marketing is the Cinderella of digital

There's so much buzz about social media, web 2.0, online PR, Twitter and Facebook at the moment that it's easy to overlook how powerful Email Marketing can be. Which is surprising when you realise that for many of your customers email is still the primary communication tool they use when online.

And judging from the record turn-out we had for the Econsultancy session I ran, I thought it would be useful to share 10 top tips for improving your email campaigns....

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