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Posts tagged with Opens

Over half of opened emails deleted within two seconds: study

You never get a second chance to make a good first impression. And when it comes to email, you only have a couple of seconds to make a good impression.

That's according to Litmus, a provider of email marketing and analytics solutions. Using its Email Analytics service, it looked at "4 million opens across hundreds of different email campaigns" and what it found should both frighten and encourage email marketers.