Posts tagged with Open X

OpenX targets big advertisers with OpenX Enterprise

OpenX became a player in the ad serving market by offering free and open-source versions of its ad serving technology.

But the online ad market is growing in sophistication, and larger advertisers are increasingly buying ads from a wider variety of sources, such as DSPs.

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OpenX launches online ad market

OpenX, the London-based startup that offers the open-source ad server by the same name, is moving into the sales side of the advertising business with the launch of a new online ad market.

OpenX Market enables advertisers to bid for impressions on participating websites using an auction format.

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