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Posts tagged with Opinion

Three reasons why advertising and social media don't mix

In an attempt to deliver more tangible returns from their social media investments, brands are falling back on tried and tested methods of 'pushing the needle', most often using the familiar tools of advertising.

This partly stems from the misuse of 'proxy' measures in determining social ROI, such as followers, likes, shares and fans.  None of these deliver value and are easily abused - with many marketers seeing them as just another contact list.

However, advertising and social media are like oil and water and should never be mixed, here's three reasons why.

18 comments

Is it too late to save Friends Reunited?

Friends Reunited, the site best known for reuniting old school friends, is preparing itself for a relaunch.

This time, it’s positioning itself as the home of nostalgia online, celebrating “EVERY blast from the past” with a campaign that uses the phrase “Remember when?” to draw people in.

The new site is due to launch in the next few weeks, and encourages you to search for anything you can remember. You can "find, collect and share the memories you love with the people that were there too".

17 comments