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Posts tagged with Opodo

Travel aggregator sites dominate airline brands in Google results: report

Travel aggregator sites dominate airline brands for both natural and paid Google rankings, according to a new report looking at search visibility.

The analysis by Searchmetrics also found that brands achieving high natural search rankings are taking the opportunity to limit their investment in PPC.

The study is based on analysis of how airline brands performed on Google for the 1,439 most popular search terms relating to flights. It examines results for the US, France and Germany, but for this post I’ll focus on the UK results.

And for more information on this topic, check out the Econsultancy Paid Search Marketing Best Practice Guide or our UK Search Engine Marketing Benchmark Report.