Posts tagged with Opt In

email

10 supermarkets with 10 very different email opt-in/opt out strategies

In this post we examine the hotchpotch of opt-in and opt-out methods deployed by the leading supermarkets in the UK and globally used to obtain customer consent to add them to their email marketing lists during registration and checkout.

As retailers reassess their consent strategy, it would be prudent to examine the methods used by competitors, ideally incorporating customer feedback and testing, to adopt the best approach.

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UK retailers need to improve their email marketing efforts

The UK's retailers still have plenty of room for improvement in their email campaigns and are not making the most of tactics which could improve their email ROI, according to a new study.

Marks and Spencer and H Samuel both performed well and scored 81 in the study, but both Somerfield and H&M need to improve, as they were joint bottom on 48. 

Overall scores were down compared to last year's survey, with retailers failing on crucial areas like personalisation and gathering relevant information when customers sign up in the first place.

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