How would you like to receive a free personalised copy of the Adobe 2014 Digital Marketing Optimization Survey Report?
The report, which Econsultancy has helped to produce, reveals which optimization tactics savvy marketers will use in the next 12 months and gives tailored recommendations on how to build your own winning strategy.
In order to receive your free copy all you have to do is complete the survey by clicking on this link.
Once you have completed the Digital Marketing Optimization Survey you’ll get a personalized report that shows how you score against the major industry benchmarks and what you can do to get ahead.
It was a great year for ecommerce and all signs point to an even bigger, even better year come January 1. What’s on the docket? Plenty.
Building on the success of the last 12 months, 2014 will likely signal a comprehensive integration of mobile with traditional brick-and-mortar along with a boom in gamification, personalization and more comprehensive and accessible methods to test and track.
It’s time to raise a glass to what’s going to be a game-changing year.
Have you noticed that people take their smartphones everywhere? Try to have a conversation with your closest friends, and more likely than not, you will lose them at some point during the conversation, to their smartphone.
How does this behavior impact retailers? Well, for one thing, it has changed the way shoppers shop. As the Harvard Business Review reports, “Consumers no longer go shopping, they always are shopping”.
The Adobe 2013 Mobile Consumer Survey found that, approximately six out of seven mobile shoppers will use a smartphone to shop in 2013.
How is this perpetual state of shopping impacting retailers? And more importantly, how can retailers use mobile to drive sales and improve their bottom line?
Here are some of the most interesting digital marketing stats we've seen this week.
Stats include UK adspend, barriers to optimization, the digital jobs market, social logins in ecommerce, mobile adspend and the increasing amount of time spent online by US consumers.
For more digital marketing stats, check out our Internet Statistics Compendium.
If you're hoping to cash in on the tablet and smartphone revolution, there's good news and bad news. The good news: internet usage on tablet and smartphone devices continues to surge, creating significant new opportunities in the process. The bad news: expectations are high.
Whether you have a dedicated mobile site or have invested in a responsive design, consumers expect your website to load within seconds on their tablets and smartphones. If it doesn't, you just might have to kiss a sale goodbye.
Your website could be a visually-stunning conversion machine, but its appearance and functionality won't matter much if it takes too long to load. That's because web users are increasingly impatient and their impatience is likely to continue to grow as tablet and mobile web usage skyrockets.
Unfortunately, the list of things that can cause users to flee a website is long, and in many instances, any one of them can be enough to turn a new customer into a lost opportunity.
For our third JUMP interview, we spoke with Joy Puzzo, Corporate Audience Development Director for Advanstar Communications, about some of the ways publishers can move from traditional publications to multimedia experiences in advance of her JUMP session on November 1 on "Redefining News Media Brands."
Joy filled us in on what she does day to day (we're tired just hearing about it!), the need for testing and why it's so important to learn from our customer's needs.
Each week with Digital Dose, we will be talking to top marketers their top tips for their peers.
Today, we hear from Carter Refo, Account Executive at Yesmail Interactive, who stresses that marketers need to continue to test during all stages of a campaign.
With smartphone penetration rates surging around the world, it's no surprise that more and more companies are deciding that their mobile strategies need to the development of a web experience specifically for mobiles.
Developing a mobile website can be an important first step in capitalizing on the mobile opportunity, but simply launching a mobile website obviously isn't enough. As with websites in general, most businesses want their mobile websites to drive action or, in other words, convert.
Today at SXSW we had a chance to speak to one of our Digital Vision winners, Boris Grinkot, about website optimization.
He will be creating tools for marketers to test and optimize in a more targeted fashion using our Digital Vision grant and he shared a bit more about his project with us.