Posts tagged with Order Forms

Should your order form include a coupon code field?

If you've ever purchased something online, you've probably come across an almost ubiquitous feature on many order forms: the coupon code field.

Online sellers, of course, use coupon codes in an effort to boost sales, increase AOVs and reward loyal customers. But according to web consultant Rachel Baker, these innocuous fields may be doing more harm than good.

A/B split and multivariate testing: don't forget your most important page

I'm a huge fan of A/B split and multivariate testing. It simply works. And that means more money at the end of the day.

But because this can be a complicated undertaking depending on the scope of your testing strategy, there are often pages that get left behind.