Posts tagged with Otas

How hotels are upping the fight against online travel agencies

For years, hotels and online travel agencies (OTAs) have maintained a frenemy relationship. 

But now, as bookings through OTAs have surpassed direct bookings for the first time ever, a number of major hotel brands are more aggressively battling the middlemen who generate billions of dollars in revenue for them but eat their margins and commoditize their brands.

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ryanair aircraft

What does Ryanair Labs reveal about company culture?

This week Ryanair revealed its Labs project, an innovation lab based in Swords, Dublin, with a remit to reinvent the online travel industry.

There's a Labs website and the company is recruiting for 200 staff.

On the page of the website titled 'Why work for Ryanair Labs?' I was struck by how much the reasoning echoed many of the points Econsultancy has been discussing around digital transformation and company culture.

Let's take a look.

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thomas cook airlines responsive website

The travel industry: airlines slow to adopt responsive design

The travel industry has experienced a great deal of upheaval in years characterised by swift change in customer habits and the impressive unwillingness of many companies to adapt.

To be fair, travel companies have come a long way in the past three to four years. Apps are now common place for airlines and some airports and travel websites are starting to adopt responsively designed websites.

In this post I’ll be taking a look at some recent studies into the mobile strategies of travel companies and airlines.

I’ll be pondering what the best approach is for these companies and whether in fact there’s no sense in avoiding apps or responsive websites, given their respective parts to play in the customer journey.

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