Posts tagged with & Other Stores

H&M's new '& Other Stories' site offers quirky but fun user experience

Last week clothing retailer H&M went live with its latest fashion spinoff, the woefully named ‘& Other Stories’.

The new sub-brand has seven stores across Europe as well as an ecommerce site that is available in 10 European countries.

The idea is to bring customers “diversified fashion collections with great attention to detail and quality at an affordable price.”

H&M’s first foray into ecommerce back in 2010 was hugely disappointing, and though the current iteration is a massive improvement there are still a few navigational issues with the site.