Posts tagged with Outdoor

How big data is changing outdoor media

Seeing an ad outdoors has a greater impact on us than one served to our laptop or phone. We come across it, 'discover it' if you want to be properly cheesy, we trust it more, and the creative is tied to a more unique and memorable set of circumstances. 

This is of course debatable; there are lots of caveats, but I believe it to be true.

Bear with me on this post, there is going to be some pontificating on a Brian Cox-esque scale (for non UK readers, he's a TV broadcaster who gets very reflective about the universe).

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Creative marketing: five innovative outdoor campaigns

I’ve spotted a few outdoor ads / campaigns recently that I think are worth sharing. They blend innovation, creativity, technology and interactivity in a number of different ways.

You may think that offline ads aren’t especially relevant to internet marketers, but some of the more successful viral ads have been based around offline events (the Carlsberg biker video, for starters), and often involve real people and real reactions. If I was in charge of brand marketing for a large company then I’d be ploughing this particular furrow with vigour.

These ads can generate an incredible amount of noise and love (as highlighted in the TNT example below). It’s telling that a big budget TV ad such as Volkswagen’s ‘The Force’ is seeded online first these days. In terms of a feedback loop, there is none better than the internet.

Anyhow, some of these ads contain sound, so you might need some headphones. Enjoy!

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To QR or not to QR

QR codes have seemingly been around since the dawn of time, and, like the horror movie monster that just won’t die, they’re back for another grab at the marketer’s attention.

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How offline marketing boosts online effect by 40%

Who would have thought that nearly 40% of online searchers make a purchase after being influenced by an offline channel? You would expect some influence, yes, but that significant?

That’s exactly what the results from a recent iProspect study looking into offline influence on online search behaviour indicate...

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