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Posts tagged with Outreach

The outreach imposters: SEO, content, digital and more

Having previous talked about the important responsibility of influencers and journalists in helping PR evolve, this time I want to focus on a quite different (but quickly growing) group.

In a sense, I’d describe them as “every other bloody agency type in the universe.”

And it starts with a bubble.

0 comments

SEO is D.E.A.D.

Despite the danger of over simplification, I rather like the acronym D.E.A.D. as a reminder on how to approach modern, multi-signalled, SEO

It's not really dead btw...

36 comments
what!

Four long term benefits of creating awesome content: case study

As a supplier of infographics, I’m regularly asked by potential clients how a certain piece of content is worth thousands of pounds. 

Great content allows you to use a small amount of outreach time to get a relatively large number of placements, links and exposure. But it is also a great long term asset (over the year), as it has the ability to provide long term audience support for your site.

I want to use the example of a client’s infographic which we ended up hosting on our site, so I can show with examples, how much of a long term benefit great content has.

7 comments
content outreach

How to create a killer authority outreach map

Google's eponymous Panda update and recent Search + Your World integration has changed the landscape as far as reward for quality content is concerned.  

Out of it is growing a new industry based around intelligent content marketing and authority outreach.

In my first post for Econsultancy I want to explore this area in more detail and give some insight into how best to approach the task of discovering, and then reaching out to, the right people to maximise return on your time invested.

2 comments