Posts tagged with Paco Underhill

Leveraging cross-channel shopping trends

cross channel shoppingThe majority of consumers surveyed at bricks-and-mortar locations of Macy’s, The Gap, Best Buy and the Apple Store said they use the retailers' web sites to help make their in-store purchase:
•    88% said they had shopped that retailer's web site
•    75% said visiting the brand's web site helps them to shop in-store
•    85% compared prices online
•    44% visited a competitor's web site
•    26% will visit the retailer's web site to continue shopping after leaving the store

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