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Posts tagged with Page Design


Six useful case studies on where to place your CTA to maximise conversions

There are many factors that influence the design of your call-to-action and it’s certainly a feature that benefits from extensive testing and tweaking.

It’s likely that it’s an area that is somewhat neglected though, as our new Adobe Digital Marketing Optimisation Survey found that a majority of companies (53%) spend less than 5% of their total marketing budgets on optimisation activities, despite the fact that a small uplift in conversion rates can translate into thousands of dollars of extra revenue.

Aspects such as the size, wording and colour can all impact clickthrough rate and conversions, but placement is potentially one of the most important factors.

Traditional wisdom states that the CTA needs to go above the fold so that potential customers can’t avoid it, but as these case studies show that isn’t necessarily always true...