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In an effort to make product reviews more useful to its customers, Amazon is making several major changes to the way reviews are displayed and ratings are calculated.
If you're a publisher, one of the most frustrating experiences is to discover that your content is being scraped by a third party that does not have permission to use your content.
Even more frustrating: when that scraper's website is able to outrank yours for searches related to your own content.
For obvious reasons then, Google has engaged in a considerable effort to thwart scrapers. And now it's turning to the public for additional assistance.
Earlier this week, Twitter launched an update to its search functionality. One of the goals: make it "easier to find and follow accounts based on your interests." As detailed on the Twitter blog, "When you search for a topic, you can now discover accounts that are relevant to that particular subject."
Given Twitter's popularity as an online marketing tool, the company's search update necessarily has implications for brands looking for more love on the site.
After all, if your company sells cookies, having your account recommended to Twitter users searching for "cookies" is a desirable thing.
On the internet, few companies receive more attention than Google. And for good reason: Google touches so many individuals and businesses. From search to its 'side projects', just about everything Google does creates interest.
Google's prominence, not surprisingly, has led to the creation of many myths. Here are my top five.
Having experimented with various ways of linking out, it looks like the BBC may finally be using good old hyperlinks to send readers to external websites.
This was spotted by techchuff, via Twitter, which remarks that the 'Google juice is being sprayed like champagne at an F1 podium', and indeed, the links appear to be passing on PageRank, which hasn't always been the case with the BBC.
At the SMX Advanced conference in Seattle this week, Google's Matt Cutts revealed that Google has implemented two changes that may have an impact on your SEO efforts.
If you're putting together a list of all the components of a successful SEO strategy, there's a decent chance website security probably isn't on it.
After all, how is website security going to boost your placement in the SERPs?
Link building is one of the most important elements of a viable SEO strategy. Yet it's also one of the most difficult and time-consuming.
Many people make the mistake of assuming that acquiring lots of inbound links is a goal and some even go so far as to buy links in bulk (a no-no) in the hopes that it will offer a shortcut.
I've discussed the nofollow attribute several times lately.
The bottom line: Google doesn't like paid links and regardless of whether or not one agrees with Google's stance, the use of nofollow with paid links is a best practice worth implementing.
Question: what's the fastest way to get top SERPs on Google?
Answer: after Google recently updated its algorithm, it just might be: be a big brand.
The devil is in the details when it comes to maximizing SEO. How you structure your website can have a very real impact on the type of results you see from your SEO efforts.
One area that probably doesn't get as much attention as it should is the debate over whether to use subdomains or subfolders to segment your website's content.
The PageRank Google assigns your pages is one of your most valuable assets as an online publisher. Your SEO success on Google is dependent upon earning and maintaining PageRank.
In every sense of the word, doing so is a balancing act. Hoarding your PageRank is not good; not providing any links to other websites can be viewed as an SEO sin and it's difficult to get other websites to link to yours when you don't link out, in turn making it more difficult to earn PageRank in the first place.