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Posts tagged with Paid Media

A day in the life of... a dancer turned head of paid media

Daniel Wilkinson is head of paid media at digital marketing agency Jellyfish.

He's had an interesting career path, as the headline suggests.

We caught up with him to find out what life is like running paid media at the UK's largest independent performance marketing agency.

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How to use paid, earned and owned media in your content marketing strategy

Use this three-pronged promotional approach to support and amplify your content marketing programme. 

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New Year marketing resolutions you shouldn't break in 2014

It’s February and already, according to a number of statistical sources, around a quarter of us have failed to uphold our New Year’s resolutions.

Interestingly, 39% of people in their twenties achieve their resolution each year compared to only 14% of people over 50. That’s interesting given the prevailing attitudes towards younger generations.

In the same vein, marketers are mapping out the conversations they want to have this year to stay ahead of the curve. Given the influx of ‘2014 Trends’ in January, I thought it would be a useful point to review the best and highlight a few that might follow New Year’s resolutions.

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Why it's time for PR professionals to embrace paid media

PR professionals seem to embrace an air of superiority when it comes to the owned/earned/paid debate.

PRs have traditionally crafted stories that win or lose by their storytelling craft. If the story isn't powerful enough then the journalist will slam the phone down in a rage and never speak to you again.

Whereas on the paid side of the fence, the feeling is that content with a big media budget behind it can reach (or be pushed in front of) a wider audience, whether or not it is any good. And that that's just wrong.

Truths and flaws abound on both sides of this summary.

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Consumers don't trust paid media: report

Brands are increasingly paying for 'Likes', followers and reviews, and despite the risks associated with this activity and the questionable efficacy of the tactic, there may be a logical reason for it.

That reason: according to Nielsen, consumers trust earned media, such as recommendations from friends and online reviews, far more than they do paid media.

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