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Posts tagged with Paid Social

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Pre-consideration marketing: the future, now?

Paid ads have historically targeted in-market consumers, but today's growing ad platforms are moving closer to passive consumers: the larger audience that are yet to make a purchase decision. 

3 comments
Are you ready to start paying for your social media?

Are you ready to start paying for your social media?

Last week, Snapchat’s announcement that it will charge $750,000 for a disappearing ad on its platform drove an audible gasp from the industry.  

Although this has resulted in mass shock across Marketing Directors and Community Managers, it does highlight one thing: the (always inaccurate) myth that social media is free is certainly over: 2015 is the year for paid amplification on social.

4 comments

Why are retailers' Facebook news feed posts reaching fewer fans?

In February of this year Facebook turned 10, and what a wild ride it has taken all of us on.  

Retailers, brands and celebrities (for the sake of this article these three groups will be referred to as 'retailers') quickly realised Facebook was the go to social media channel, stimulating brand buzz and developing direct consumer relationships. Facebook was the social golden child. 

Now, these very same Retailers are accusing Facebook of intentionally reducing 'organic reach' purely for commercial gain. 

While the retailers' accusation of Facebook is convenient, there are two sides to this story.

1 comment