Posts tagged with Paid

Five things to know about the possible Twitter subscription service

It only took eight some-odd years, but faced with stiff competition that has dented user growth and monetization, Twitter is finally considering a paid subscription offering.

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Looking at the pros and cons of tag tracking

Firstly, thanks for all the great comments and emails I received following the first instalment of this article.

A lot of people commented on the many overlaps between the themes and particularly around the tagging requirements.

Tagging is a great area to explore, so I thought I would take this and a few of the other themes that were proffered before looking at areas to postpone focus, in the next instalment.

If you would like to see these prioritised further or which companies are differentiating themselves in this space, please let me know or add in the comments field below.

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How to benefit from the Facebook post lifecycle

Facebook and other social networks are re-organising how consumers experience the web, centring it on their personal connections and activities.

This is blurring the lines between branded content, paid advertising, and consumer conversations.

Marketers therefore need to integrate owned, paid and earned social media strategies.

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I Will Tweet for $5

Do sponsored messages ever work online?

Visibility is everything online, so reaching thousands of people in an instant is something a lot of businesses crave.

This leads many brands to try sponsored messages, but do they actually work, and when they don’t work what’s the PR risk?

“I will share your messages twice over 150,000 Twitter followers and 10,000 Facebook friends to help boost your traffic views for $5” reads just one advert on Fiverr.com.

How can you lose? The seller has 299 positive reviews and 220 people have starred (liked) the service. Surely this is proof that sponsored messages work, right?

Wrong.

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Will in-app purchases for free apps lead to a second iPhone gold rush?

If you're an iPhone app developer, free versus paid can be a difficult decision. Notwithstanding widely-publicized success stories, most free apps don't make any money for their developers.

One solution: use a free, watered-down version of your app as promotion for a paid version. The freemium model does work but it's hardly perfect. The problem: Apple doesn't offer a way for app users to easily upgrade from a free version to a paid version. Developers have to create two different apps and app users have to install both.

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Freemiums vs. trials: pros and cons

When I interviewed Squarespace CEO Dane Atkinson, I asked why Squarespace chose to adopt a free trial model and not a freemium model.

Although the freemium model, in which a company mixes free services with paid upgrades, is increasingly popular because of the economy, for some online businesses, free trials are well worth a look and could even be a better fit.

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