Posts tagged with Pants

Behavioral targeters need to find a balance between helpful and creepy

Zappos knows what you did last summer. Or maybe what you did last time you were on the Zappos website. The shoe seller is just one of many companies that tracks customer activity online to serve more relevant advertising.

Such tools have has the ability to make product searches much easier online. But they also creep some people out. And behavioral targeters need to figure out the difference before regulators really start paying attention.

2 comments