Posts tagged with Papa John's

Four things marketers can learn from the Papa John's $250m SMS spam lawsuit

How much does it cost to send a text message?

It's often less than a cent if you're a marketer sending in bulk, but U.S. pizza chain Papa John's could be forced to pay $1,500 a pop for 500,000 text messages its franchisees sent in 2010.

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Augmented Reality: Fad or future?

3-D technology is seeing a resurgance in theaters, with new films trying to improve the technology and bring more viewers into theaters, and online marketers are starting to experiment as well. A new technology called augmented reality (or AR) lets consumers play with hologram-like images through their web cameras. Brands are beginning to integrate the technology into their online marketing campaigns.

And the companies are not all cutting edge new media brands. Those testing out AR include Papa John's, General Electric, and The Postal Service.

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