Posts tagged with Paralympics

Melissa Stockwell Paralympic Swimmer

Social media campaign best practice: The Hartford’s Achieve Without Limits

There are few advertising campaigns that stop people in their tracks, and few if any of those are by insurance companies using social media.

That's why this use of social media and cause marketing is so impressive. Both because it was staggeringly effective from an engagement and brand perspective, and because it took place within a highly regulated industry.

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