{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.


That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.


Sorry about this, there is a problem with our search at the moment.
Please try again later.

Posts tagged with Paramount

Case Study: Paranormal Activity takes over Twitter

Social media has gotten a lot of credit in the last year for the success and failure of films at the box office. In the case of the Paramount film Paranormal Activity, an active approach to social media was due to circumstance: the film had no marketing budget.

But by leveraging audience reaction to the film (and quiet periods on Twitter), Paramount was able to drum up more excitement for the film than would likely have been possible in a pre-social media world.