Posts tagged with Participatory Marketing Network

New studies: Twitter is the Twilight Zone of social networks

What is Twitter? Quite simply, it's pretty much anything you want it to be.

But who is using it? How are they using it? The results of two new studies might surprise you.

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Gen Y is hard to reach on social networks too

Gen Y, the demographic group generally considered to be those born somewhere between 1977 and 2000, is a group that marketers pay a lot of attention to.

They're the multi-platform generation, consuming media on a variety of devices (including mobile phones). They're also said to be fickle and hard to keep engaged. But above all else, they're elusive.

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