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Posts tagged with Patents

CrunchPad fiasco: think IP isn't important? Think again

The CrunchPad is dead. prominent tech blogger and CrunchPad creator Michael Arrington revealed that the tablet PC designed specifically for web browsing would not be coming to a store near you after more than a year of work.
 
While many, myself included, were skeptical about the CrunchPad's commercial viability, nobody predicted its downfall: a rift between Arrington and his development partner "over nothing more than greed, jealousy and miscommunication".

4 comments

Are ads coming to a CAPTCHA near you?

Reaching consumers is not always as easy for advertisers as it was before the advent of today's always-connected, multichannel world. Many audiences are fragmented and truly captive audiences are hard-to-find.

So it's no surprise that over the years advertisers have increasingly been willing to try new things. Look no further than forehead and urinal advertising for evidence of that.

2 comments