Posts tagged with Paul Rouke

John Lewis, Game and Play.com logos

Checkout best practice revisited

It’s been over two years since I published an article on the Econsultancy blog entitled: Are retailers following best practice to improve conversion rates?

In that article I was specifically looking at the checkout processes of a variety of retailers, and in particular whether or not they have enclosed (or in other words removed site wide elements and distractions to focus the user) the process. 

In this article I have revisited the retailers who featured in this article to see which of the retailers who didn’t enclose their checkouts then are now using this approach .

Enclosing the checkout is an approach I almost always recommend my retail clients adopt as a primary way of improving their checkout funnel conversion rate.

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An image of a presentation screen

WTF does usability best practice actually mean?

What constitutes usability best practice for e-commerce? In fact, what makes something/anything 'best practice'?

I’m the first one to say that I regularly refer to ‘usability best practice’ and best practice is certainly a phrase used often enough by Econsultancy. I thought it would be worth starting a discussion on what you think when they hear this term, and what you feel justifies having the label ‘best practice’.

Or perhaps you feel it should just be banished from our industry!

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Are retailers following best practice to improve conversion rates?

Retailer logos for John Lewis, Play.com, Toyrus and PC WorldNow with our economy firmly in a recession, most retailers no longer have the types of budgets available to replatform. Instead, 2009 will be a year for improving their existing platforms, trying to increase conversion rates, average order values and returning visitor numbers.

So with this primary drive to improve performance, are retailers doing all that they can? Are retailers following best practice to help more visitors complete the buying process, and are retailers removing usability barriers to ensure that in such competitive times visitors aren’t encouraged to find reasons why they shouldn’t complete their purchase?

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River Island finally ditching Flash site?

FlashRiver Island is one of the only high street retailers which hasn't significantly improved its e-commerce offering over the past couple of years, and still retains an all-Flash website.

I have been wondering for a while when River Island would look to improve the site, and Paul Rouke of PRWD has a few answers after attending a Q&A with CEO Richard Bradbury last night.

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