Posts tagged with Pay Per Post

Is Google really capable of detecting paid links and webspam?

Paid links are something I've written about lately as the possibility of Twitter data being incorporated into the Google and Bing search indexes has raised the spectre of a much more complicated situation vis-à-vis paid links.

In the case of Google, the rules are clear: paid links are bad. If you get caught buying or selling them, you could find yourself in a world of hurt. But just how good is Google at detecting paid links? If the example I'm about to give is any indication, it's not good at all.

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Consumers want brand mentions, not ads: report

Marketing effectively on the internet can be pretty tough.

Sure, search and email are awesome and, when done right, are two of the most accountable forms of marketing around. But ask about other forms of online marketing and you'll probably meet more marketers who aren't producing ROI (or who aren't even tracking it) than you will find marketers who are.

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