Yesterday, the New York Times officially rolled out its new subscription in the United States.
According to Arthur Sulzberger, Jr., the launch represents a "major step forward" for the storied daily he publishes.
According to Sulzberger, "It will allow us to develop new sources of revenue to strengthen our ability to continue our journalistic mission as well as undertake digital innovations that will enable us to provide you with high-quality journalism on whatever device you choose".
One of the most storied news dailies, The New York Times, has been
talking about a pay wall for well over a year. Like most newspapers,
times are tough, and to survive and thrive, new sources of revenue must
be found. For obvious reasons, subscriptions are one of the most appealing potential revenue sources.
Yesterday, The New York Times finally pulled the trigger and announced that it
will be launching a paid subscription model later this month.
As the media world is trying to feel its way through the digital space, there are a lot of ideas and experiments that aren't going to work. Tech giants as big as Google realize this fact. And now The New York Times is catching onto the idea of iteration.
This weekend, Times writer Ben Zimmer the magazine's On Language column on the word iterate. And now the company has announced a new iterative approach to digital: Beta620.
The New York Times announced plans to instate a pay wall almost a full year before it will go live, and so far it's been anyone's guess as to what their new digital business model will look like. But according to comments from Bill Keller this week, it may look like something pretty familliar: The Wall Street Journal.
At a time when hyperlocal news is taking off, many newspapers are struggling to fund the reporting necessary to keep popular but costly local news bureaus active. But The New York Times is taking a new approach. They're tapping into the potential talent pool at New York University's Arthur L Carter Journalism Institute to launch a new East Village focused news blog.
The effort will help the Times expand its local coverage and help journalism students get important experience (and a few bylines). Not a bad deal. And are there any reasons why the Times should pay journalists when it can get students to do their work for free?
The New York Times drew a line in the sand earlier this year by announcing its decision to start charging for access to its website. But it will be a year until the plan comes to fruition and New York Times brass have been tight lipped on the details. Part of the reason for that is simply because they haven't decided what they will be charging for and when.
Today at paidContent 2010, three of The Times' top execs elucidated on where they're heading with the metered model. And while they're interested in remaining an influential, widely read newspaper, if the revenues move in a certain direction, The New York Times could be a niche newspaper in the near future.
Much digital ink has been spilled this week over The New York Times' decision to install a metered payment system on its website. But all of the hypothesizing about the fate of the paper and its advertising revenues leaves one question unanswered.
The paper won't implement the new system until 2011. Will the paper's talent stick til then around to see their audience shrink?
This week The New York Times announced that it would be making another round of newsroom layoffs (100 to be exact) before the end of the year. The news is sad, and many of the paper's readerstook to the comments of the article announcing the layoffs to show their support for the paper, saying they want to pay for access.
According to Mediaite, 37% of the commenters said they'd be willing to pay for access to New York Times content. That's great for morale at the newspaper, but it still doesn't make a pay wall a good idea.
With the death of the News Corporation title thelondonpaper last week, chatter about pay walls has increased. News Corp. CEO Rupert Murdoch has already said that most, if not all, News Corp. titles will have a pay wall in place soon enough.
In anticipation of that, The Times has launched an ad campaign on the Tube that promotes what they see as their unique brand of news.