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Posts tagged with Pay Walls

Q&A: Rex Hammock, Founder & CEO of Hammock Inc.

There's a lot of talk about the future of magazines, and print media in general, because there's a lot to talk about. When it comes to discussing what the future holds, Rex Hammock is one of the guys you want to speak to.

He's a veteran "magazine guy" who co-founded the Custom Publishing Council, served as a director of the American Business Media trade association and is today the CEO of custom media firm Hammock Inc. His recent guest column in Publishing Executive entitled "9 Things I've Learned About Magazines by Blogging" piqued my interest so I decided to ask Rex about the state of the magazine industry, what the internet means to print publishers today, the pay walls that are coming up and what blogging might look like a decade from now.


5 ways to get people to pay for your content online

Paid content and subscription services are hot once again thanks to an economic downturn that has reminded online publishers that ad revenues are not impervious.

But paid content isn't easy online (newspapers can attest to that) and many publishers inevitably fail at making the transition from free to paid. Here are several ways you can boost your chances of succeeding when selling content online.


Paid content: big publishers missed the boat

It's funny the difference a couple of years can make. Two years ago, the global economy was roaring along and everyone was excited about internet advertising.

Growth in spend was strong and many companies big and small saw unlimited potential in their future advertising revenues.

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