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It's a bumper stats roundup this week.
If you're interested in social commerce, digital transformation, PPC, ecommerce conversion rates, print ad spend, travel UX, telco UX, programmatic, payments, insurance UX, Euro 2016 and fashion ecommerce... *pause for breath* then you're in luck.
As ever, this post is simply the entrée - head to our Internet Statistics Compendium for a proper meal.
As marketers we are clearly interested in who our customers are. We care about who owns, and has control over, our customer data. The rise of digital channels offers new opportunities to capture customer data and, indeed, different kinds of data such as behavioural, or social, signals.
But there is a battle for identity, and customer data, already under way that looks set to escalate. As the gods of the internet tear the firmament asunder we must consider the implications for us mere marketing mortals.
With upstarts like Square trying to disrupt the payments space, often using technologies that interoperate with consumer devices like the iPad, it's no surprise that larger entrenched players are fighting back with similar offerings.
Point-of-sale giant VeriFone, for instance, is positioning itself to be the Switzerland of payment solutions, and PayPal is making a big offline push with physical retailers and card readers for smaller businesses.
In a world that is increasingly mobile, today’s retailers must consider how they are addressing their consumers' desire to make purchases through m-commerce and how to combat fraud through these new routes to market.
So how much do retailers currently know about fraud rates on their mobile channels?
PayPal may already be ubiquitous on the web, but the payments giant has its sights set on much bigger fish offline.
In an effort to bring PayPal purchasing to the masses wherever they shop, the company yesterday announced pacts with 15 major retailers in the United States that will give consumers the ability to pay for their purchases using PayPal.
Square, the mobile payment upstart that's combined a credit card-reading dongle with the iPhone and iPad to take on established point-of-sale (POS) payment solutions providers, has been making frequent appearances in the news of late.
From attracting users like the Obama campaign and taxi drivers in New York City to overhauling its mobile app in an effort to drive consumers to local businesses, it appears that Square's $4bn-plus in annual payments processed could be just the tip of the iceberg.
The battle between traditional payment processors and financial institutions and upstarts looking to dethrone them is on.
The upstarts, obviously, have their work cut out for them. Entrenched players like Verifone have significant marketshare, and are increasingly employing interesting strategies in an attempt to ensure they always have a seat at the dinner table.
That means one thing: the upstarts have to get clever and creative. And that's just what they're doing.
eBay's CEO, John Donahoe, believes that digital payments should account for a lot more of the global payments market than they currently do.
One of the big ways he's trying to make that happen is by ensuring his PayPal subsidiary grows its volume in the most promising digital payments space -- mobile. On that front, it appears he's making good progress as quietly, mobile payments have become a multi-billion dollar business for PayPal.
That, for obvious reasons, is probably not what bank executives want to hear. So it's no surprise that banks and other traditional players in the finance and payments markets are getting involved in the most promising digital payments space.
Will the future of payments belong to upstart innovators like Square? As mobile payments become a larger and larger part of the global payments industry, they just might.
But payment giants like VeriFone aren't sitting idly by either. At this week's National Retail Federation’s Convention and Expo in New York, the company, whose point-of-sale systems are used by countless businesses, will be demonstrating how it plans to keep up with rapidly evolving payment technologies.
The PayPal brand has become synonymous with 'online payments', and despite the fact that the company isn't the newest kid on the block, it's no surprise that it keeps growing like a weed as commerce continues to move online.
John Donahoe, the CEO of PayPal parent eBay, however, thinks that online payments should make up a much greater percentage of global payments than they currently do and as a result, PayPal is aggressively working to expand its footprint. One of the newest ways PayPal appears to be doing that is through a new offering called Access, which is reportedly set to be announced today at its X.commerce conference.
Visa's motto may be "More people go with Visa," but when it comes to payments between people, Visa and other major credit card associations are largely absent.
The market for P2P payments is instead dominated by newer players, such as PayPal, which has been around for less than a decade and a half. And more recently, a slew of startups is looking to create new markets and take advantage of untapped niches.
Every part of the mobile supply chain is getting in on the mobile payments act. This is being driven not by technology, but by a shift in consumer behaviour.