Posts tagged with Payvment

Payvment study shows sellers use Facebook ads to drive f-commerce

Payvment, Facebook's biggest e-commerce platform, has released its first 'F-commerce Facts' study.

A series of questions was sent to a selection of companies from the company's 100,000 sellers, spread across 12 countries.

72% of the 750 respondents have less than 500 fans, so this provides a snapshot of the way small businesses view their storefronts.

The research doesn't show how successful f-commerce has been for them per se, but does suggest strong adoption of Facebook ads to aid selling (39% have used this method) - with most of those surveyed planning to use them again (70%).

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Q&A: Payvment CEO Christian Taylor on f-commerce

F-commerce is proving to be a tough nut to crack for many big high street retailers.

Major brands like Gap, J.C. Penney, Nordstrom and Banana Republic have shut down their Facebook stores in recent months after the predicted boom in socially driven sales failed to materialise.

Yet thousands of small and medium sized businesses are making a good living from f-commerce through integrated sales platforms such as Payvment.

Payvment currently powers 150,000 stores and adds 1,500 more each week, accounting for 80% of Facebook shopping

So what is the future for f-commerce and where do the opportunities lie?

We spoke to Payvment CEO Christian Taylor to find out why he thinks the big brands failed and how SMEs are getting it right.

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