Posts tagged with 'paywalls'
Rolling Stone is making headlines today for relauching its website with complete access to its 43 year magazine archive — for a price. The music magazine has added all sorts of features online and plans to charge $3.99 a month for access.
This is all part of founder Jann Wenner's plan to protect magazine content from being
cannibalized online. However, there's one group left out of this new plan — Rolling Stone's print subscribers. They'll have to pony up for a monthly online subscription if they want to access the new content.
By just about any reasonable measure, The Economist is doing pretty darn well for a magazine. As the print world frequently looks to be in a state of perpetual implosion, The Economist stands out as one of the print publications that's not only surviving, but thriving.
While struggling print publications like The New York Times mull a paid content strategy from a position of desperation, The Economist is going paid from a position of strength.
Much has been said about newspapers looking more fondly at the possibility adding a paywall to their precious content so 'bloggers stop stealing it' and Google 'stops being a vampire'.
Almost all of the arguments centre around what the business side of this decision is. While that is important, the reaction of the public matters much more.