Posts tagged with Pdf

How to optimise PDFs for search engines

Optimising PDFs for search is one of the most overlooked SEO opportunities available today.

The good news is that it's easy to optimise a pdf and, as well as helping your website gain traffic, it also improves usability.

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How to choose a format for your brand guidelines

Your brand guidelines and brand manual are the most important documents your company will ever produce.

A bold statement, but the truth is that these documents are your brand ‘bible’. They communicate why you exist, tell your brand stories, and communicate how it should be expressed.

Everyone tasked with communicating your brand should be consulting these instruction manuals whenever they are creating branded materials.

In many businesses the reality is somewhat different. Time and effort are spent creating brand guidelines, only for them to be left on someone’s hard drive or copies printed, distributed and ‘filed’ in the bottom of the marketing team’s drawers.

Brand consistency suffers as people may not thoroughly understand the brand.

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5 reasons your press page should lose the PDFs

no pdfIn study after study, 100 percent of journalists - 100 percent - say they use the web to research stories. And something like 80-90 percent of journos writing about businesses visit company websites to dig for information. While there (according to my own approximate calculations), about half are stopped dead in their tracks because companies still insist in making press releases and financial information available only as PDF downloads.

For me, and a plethora of fellow-journalist Facebook friends who thumbed-up a whinge I posted on this topic yesterday, the arguments against PDF press releases are a no-brainer. Like, it's 2010. Web 2.0 has been around for a while (basic HTML even longer). Yet a few befuddled marketers asked what all the fuss is about.

So herewith, five reasons why those PDFs have got to go.

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