Posts tagged with Pedigree

Augmented reality annuals

Pedigree teams with Zappar for augmented reality children's annuals

We all loved The Beano, or Bunty, or The Bash Street Kids, or Girl’s Own, or Jackie, or Diana. We all loved them.

Now the annual has evolved, with Zappar and Pedigree books working together. Sonic the Hedgehog, Angry Birds, and others (admittedly not Desperate Dan) will have 20% of their pages embedded with content that can be seen through the Zappar app.

The content will include extended character profiles, extra stories and activities such as colouring, mazes, puzzles and a ‘make your own poster’ feature.

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Yahoo looks to differentiate with rich media in search ads

Is it differentiation or desperation? That's for you to decide but Yahoo definitely thinks the former when it comes to its introduction of rich media to search ads.

With its new Rich Ads in Search program, Yahoo is allowing advertisers to include images, video and even site search forms with their search ads.

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