Posts tagged with Penalty

How to assess if your site is at risk of a Google penalty

Many large brands are thought to have fallen victim to a Google penalty for infringing the search giant’s guidelines against web spam.

How can you tell if your site might be at risk? 

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Google penalizes another major retailer

If you ever lamented the fact that Google never seemed to penalize big brands for their shady SEO practices, 2011 has been an interesting year.

Faced with increasing criticism over the quality of its search results, Google has started cracking down on some big names. Last week, for instance, it took action against J.C. Penney for what appeared to be a paid linking scheme carried out by a third party vendor.

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Express Group turns to selling links, big companies caught buying

How bad is the newspaper business hurting? If the shameless link selling the Express Group is engaging in on its websites is any indication, newspapers have it pretty bad.

The sales team at the Express Group has been sending emails to SEOs promoting the company's "SEO advertorials", which are little more than keyword-rich articles published on Express.co.uk, DailyStar.co.uk and Ok.co.uk that the Express Group is willing to pepper with paid links.

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Foundem vs Google redux: it was a penalty! And search neutrality is at stake, dammit!

In August last year I wrote an article called Foundem vs Google: a case study in SEO fail. Foundem had been complaining about Google, due to its lowly search rankings.

My article was based on a story published in The Guardian, which pretty much sounded like a big bunch of sour grapes to me. As such I called out Foundem, which didn’t appear to be doing an amazing job of SEO best practice.

But Foundem insisted that The Guardian article had been heavily edited, claiming that the newspaper’s lawyers didn’t want it to use words like ‘penalties’ and ‘whitelisting’ in the article, when referring to Google. Big, scary Google.

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Has Gocompare been given another Google penalty?

It looks like insurance aggregator Gocompare.com may once again have been hit with a Google penalty, as it is currently not ranking on the search engine's organic results for its own brand name.

A search on Google UK for 'Gocompare' returns only third party sites on the first page, and you have to go all the way down to page six of the search engine to find the official site.

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