Posts tagged with Penguin 2.0

Penguin 2.0: who were the winners and losers?

A few weeks have passed since Google’s long awaited and much speculated Penguin 2.0 update, and with the dust beginning to settle, we took a look at its impact in the UK.

There’s been no shortage of hype in the run-up to Penguin 2.0, with everybody’s favourite Google spokesperson and distinguished engineer Matt Cutts describing the forthcoming update as ‘a big one’ back in March.

But, so far at least, has it lived up to its billing as Google’s most advanced piece of spam-fighting technology to date?

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Penguin 2.0: where does SEO go from here?

Matt Cutts announced this week that Google update ‘Penguin 2.0’ has been rolled out and has affected about 2.3% of English-US queries. 

With Google so keen to cut down on webspam, where does SEO go from here?

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