Posts tagged with Penguin 4.0

If search marketers can't predict which pages will outrank each other, is SEO just a crapshoot?

For years, many companies have invested heavily in SEO. But when it really comes down to it, is SEO just a crapshoot?

That's a question worth asking following a survey that asked hundreds of respondents to predict which page would rank higher than the other for a variety of keywords.

The result: "most SEOs are no better than a coin-flip at predicting which page will rank better."

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The 10 things you need to know about Google Penguin 4.0

If you live and breathe SEO, when somebody mentions the word "penguin," you probably don't think about a cute little animal.

And for good reason.  

Now, the penguin is back, as Google announced a major Penguin 4.0 update last Friday.

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