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Google's updates mean that guest blogging is now a key SEO tactic, but it should be about more than that.
A couple of months ago, I read an interesting article on the 3 Door Digital blog, in which experts discussed guest blogging as an SEO and engagement strategy.
Here, I'll give you the view from the other side, and provide some useful tips for people looking for guest blogging opportunities...
We've seen a lot of changes in the SEO world over the last six months, with content marketing in particular becoming a hotter topic almost by the day.
But if you really think about what a good SEO campaign should look like, it's pretty obvious that link manipulation and over-optimisation is never what Google was looking for when reviewing quality in sites.
In fact, in the words of Google themselves; creating quality content is the single biggest thing you can do!
As search marketers, we know that there are proven methods of improving our page rank such as creating unique and relevant content with the right keywords, promoting this content, and building links from the domains that matter.
These are methods that have been used for the past ten years and while, these methods have been quite effective, SEO is more complex today.
The rise of social media as an effective SEO tool, the growing competitiveness of SEO, and tough guidelines by search engines, call for a re-evaluation of how we have been doing SEO.
At Econsultancy, we've been writing about the changes being implemented off the back of Google's Penguin update and how it will affect what you do to your site. How are we surviving in this post-Penguin world? And how are affiliates and those sites that relied on link building (amongst other things) to make their money, going to continue to stay in business?
This morning at Affiliate Summit East in New York, Wil Reynolds, founder of SEER Interactive, spoke about the changes Google has made with Penguin and how to prepare for the ones that will be game changers. Immediately following his session, Lornen Baker, Vice President of Business Development at BlueGlass, spoke about how we have to look at link building in a new way.
Fueled by the availability of affordable ereader and tablet devices, the market for ebooks is taking off far faster than many predicted just years ago.
So it's no surprise that more than a few big companies have been looking to get a piece of the ebook pie.
The aftermath of Google’s Penguin update has seen a lot of speculation as to which factors might have caused sites to be hit.
The overwhelming message is that Google is becoming more proactive and stricter when dealing with link spam.
There are plenty of great blog posts out there looking at what type of unnatural links might have influenced drops, so instead I decided to look at how the Penguin update might change guest blogging.
In a move widely anticipated, the United States Justice Department today filed an antitrust lawsuit against Apple and some of the largest book publishers over allegations that they colluded to raise ebook prices.
The publishers named in the lawsuit are Simon & Schuster, Hachette, HarperCollins, Penguin and Macmillan.